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Bluejuice Brand Identity

The creation of our Bluejuice's new identity is based on their new BLUE values: Bold, Lively, Unique & Effective. The design process began with both self-reflection and taking a step back to evaluate how they've come as an agency. 

What we realised through the evaluation is that the business has matured so much since 2007. Their BLUE values have always been there, they just weren’t documented. 
BLUE now has far greater meaning – it’s not just a colour! 

We brought these values to life via a selection of BOLD photography, a LIVELY colour palette, UNIQUE application and EFFECTIVE typography. Contemporary in look and feel, the new Blue Juice Design brand, team and service will always #beBLUE
Bluejuice Brand Identity
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